Alistair Gow ‘ADB1’ at W2 – July 2017

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We are excited to team up with W2 and bring you a rotating showcase of Selected Artists’ Works Artists. To start with we are delighted to present ‘ADBI‘ by Alistair Gow.


Inspired by his time travelling between Peru and Chile by bus, through huge expanses of desert. Occasionally these bank billboards popped up, some close to the road, some further away. Gow was drawn to the madness and optimism of someone trying to advertise or display anything in such barren landscape. Gow reflected on the romantic/futile nature of trying to make a mark on something as vast as a desert.


Billboards have since become a recurring theme in Gow’s work with ADB1 being the first in a potentially expanding series.


‘ADB1’ was on display at W2 for the month of July 2017.


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